People don’t purchase based on logic but emotions
Smart business owners recognize this basic fact. So, they learn psychological principles that control people emotions and increase their conversions. This ebook empowers you with those psychological principles.
₹999
₹3,000
- English
- PDF, ePub, Kindle
- No opinions, only science
Smart entrepreneurs love this eBook
Ignore this game‑changing ebook at your own risk.
Vandana Purohit
Shopify store owner
It gives smaller companies the insights they need to keep up with the same info massive companies have.
Bhupendra Singh
Course seller
I’ve never paid for anything with such a high ROI. I’ve lost count of how many things I’ve optimized with it.
Riya Mohanty
Design shop
There’s no jargon or stories here – just science and evidence-based principles that help you skyrocket your conversions. To the point, no bullshit.
Shubham Verma
High ticket sales
At last my Facebook ads are going profitable. I’m making money, I’m so happy.
Nimisha Saxena
App Developer
This ebook is the secret to your online success
It’s the difference between the 1,929,999,999 websites that don’t make money, and the .000000002% that do!
Do you know…
Most business owners especially online marketers apply consumer psychology superficially – like a tactic that you can just copy and paste.
But the human brain is too complex. It often doesn’t work to apply tactics without understanding the deeper mechanisms. In this ebook, I will give you an overview how the human brain is hardwired and how to leverage that knowledge for more conversions.
I will use a lot of practical examples to showcase you the application of the knowledge. By attending the course, you will also have fun with tasks and interaction.
Get this ebook and you will…
- Stay ahead of your competition by understanding human behavior.
- Learn from the best: I’m a serial entrepreneur who runs online businesses in different niches
- Increase online sales by using behavioral psychology, persuasion and neuromarketing
- How much time people take to decide weather to convert or not?
- How to write highly effective psychological copy that converts
- How to optimize your site design for conversions.
- How to analyze your site visitors’ psychological behavior to improve your landing page and checkout flow for more conversions
- How to create messaging based ads that connect with your potential customers at emotional level.
- Be more effective: Understand how the signal processing in the brain works so your message really gets into the mind of your audience.
- Control perception: You can control what and how the content of your websites and landing pages will be perceived.
- Raise buying motivation: Understand the influence of emotions and fears of your audience to increase the motivation to buy of your users.
- Boost the persuasiveness of your copy and design
- Reasons behind people doing checkout abandonment.
- Learn to understand your customer’s mindset and needs
- Build habits, increase loyalty, and elicit emotional responses
- Direct attention and catalyze action with cues and triggers
- Integrate psychological tactics with your conversion optimization efforts
- Know how to analyze landing pages and build an effective optimization strategy
- Posses a toolbox of practical research methods and optimization tactics including GA reports and auditing processes
- Understand how to conduct crucial conversion research (both qualitative and quantitative)
- Have a deeper understanding of core psychology and neuroscience principles
- Be much more confident in your design and copywriting skills
- Understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
- Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.
- How to make better ads
- How to create and optimize your landing page for conversions
- How to optimize your checkout page
- How to send effective abandondoned cart emial
- How to analayse visitors’ behaviour to further optimize your ads and landing page
- How to take better decisions as a business owner
Your ebook curriculum
42 Psychological principles – with complete list of ways you can implement them on your landing page, website, AD creatives, email marketing, content marketing, etc.
Authority bias
- Why fans of celebrities or any authority figure believe everything they say?
- Why companies pay influencers big amount money to become their brand ambassador?
- Why a simple sentence like “9/10 experts recommend…” make people feel the authority of product?
- How gurus create authority in people’s mind and sell them high ticket products like ₹50,000?
Learn how you can use Authority bias just by implementing basic persuasion techniques that work without spending any money…and increase your sales.
Anchoring bias
- Why Shopify and other SaaS companies use tiered pricing?
- Why course selling giant Udemy and others provide big discounts with proper psychology based text framing around it?
Discover Anchoring bias and learn how to create effective pricing for your product, how to order your landing page copy, etc – so that you can increase your conversions.
Von Restorff Effect
- Why companies spend millions on making their design systems?
- How to make your Ad creatives more attention seeking?
- How to design your site for conversions?
- How to use effective typography so that your visitors can find what they are looking for?
Understand Von Restorff Effect and discover how to make effective designs for your Facebook ad creatives, landing page, features/benefits section, testimonial section, abandoned cart email, etc – so that you can maximize your sales.
Attentional bias
- How some sites make visitors stop scrolling and pay attention, while other make them leave?
- How they get their attention and influence them to convert?
Attentional bias is the answer. Learn the ways you can use it in you landing page copy to influence your visitors greatly…and increase your ROAS (Return on Ad Spend).
Negativity bias
- Why people pay more attention to 1 dislike than 100 likes?
- Why people take one negative comment more seriously than other 30 positive comments?
- Why humans pay 1000% more attention to one single negative thing than 100 other positive things?
Learn how you can avoid your visitors from facing negativity bias on your site. By avoiding it, you instantly increase probability of visitors purchasing your product.
Halo effect
- Why brands spend crores to just get their logo in big events like IPL?
- Why companies spend time and money in improving their site speed?
Empower yourself with halo bias and understand how to create positive associations in your visitors mind – so that he or she converts, and you make profits.
Negative social effect
- Why companies use exaggerated claims and sweet lies to boost their profit?
- How Wikipedia could have made millions more in potential donations by taking care of negative social effect?
Learn about the negative social effect so that you can avoid it where it can harm your sales & apply it where it can significantly increase your sales.
Availability cascade
- Ever wondered why lies become truth when repeated many times?
- Why companies spend so much money on different ad platforms rather than only one?
- How you can use this bias to make people believe in you, your brand, or your product?
- Why people around the world pay an exclusive price for Apple even though they can obtain more features for the same price or even less from other mobile phone brands?
Learn how to trigger an availability cascade around the company, brand, and its product – so that people convert more and you earn more.
Familiarity bias
- Why luxury brands like Gucci, Prada, Dior, and Louis Vuitton use same color palate, which contain shades of black and white.
- Why Amazon still uses white mode when dark mode is popular among people these days?
- Why businesses start using system font stack instead of Google font, Adobe font, or paid fonts?
Here comes the power of familiarity bias. Learn how to use it your Landing page and Ad creatives, to decrease CPA (Cost per conversion) and boost your profit.
Confirmation bias
- How high ticket sales people keep on selling their product even though they are over-priced?
- Why it is difficult to remove someone’s authority from person’s mind when created?
This is due to power of confirmation bias. In this ebook, you will learn how to prevent this dangerous bias from destroying your business or make you a puppet of somebody. Moreover, discover how to use it to skyrocket your sales, overall profit, and customer lifetime value.
And 36 more psychological principles…
- Hick’s Law
- Bandwagon effect
- Loss aversion
- Barnum Effect
- Zeigarnik effect
- Occam’s razor
- Sensory adaption
- Hot hand fallacy
- Tesler’s Law
- Conjunction fallacy
- Framing Bias
- Parkinson’s Law
- Illusory correlation
- Base Rate Fallacy
- Status Quo Bias
- Cognitive Reactance
- Maslow’s Hammer
- And so on…..
This ebook also eliminates the Stress Tax. No more navigating through countless resources – struggling to find an effective solution. No more depending on others than empowering yourself. No more worrying about the financial burden of hiring an agency. And so on and on and on… The benefits of this ebook go beyond price. The power to increase your conversion rate is in your hands.
You will also get two FREE Bonuses from me:
Bonus 1: Tips to optimize your ad campaigns – so that you can bring high quality targeted traffic to your landing pages.
Bonus 2: I will give you my tips to take care of your mental health along with running a successful business because only a healthy mind can run a sustainable and profitable business.
Bonus 3: Art of creating highly tested and effective sales funnels that give you money on autopilot.
The CZ Guarantee
- 16-day no questions asked money-back guarantee.
- You can immediately apply the learnings and improve your results.
This ebook can make you a winner. Seize the opportunity before it becomes a missed opportunity.
₹999
₹3,000
Increase your sales today!
Get Started In Less Than 60 Seconds
PDF, ePub, Kindle. English
Smart entrepreneurs love this eBook
If they can do it, you can also it. It’s not rocket science.
Thank you so much for creating such an amazing book. Most gurus don’t share their inside strategies but kunal tell us all – so humble and kind of him. Must have ebook for every serious business person.
Aadvika Saini
eCommerce store
As a newbie, I have purchased so many courses, trainings, and ebooks to improve my conversion rate but they never talk about biases. After reading this ebook, I put down some biases in use on my site….and instantly increased my course conversion rate.
Paras Thakur
Course seller
This ebook has changed my life. I was getting a mere 0.5% conversion rate…but now I’m getting around 4%. My profit has increased so much. I’m feeling so lucky that I get to know about this ebook and bought it.
Manisha Padi
App marketer
Let me tell ya’ll something: This ebook is going to change the way we do business. Bye-bye low ROAS. Helllooooo Proooofits.
Hardik Dhebar
Designer
Kunal’s ebook finally solved high conversion rate. Been using it for several weeks and no longer dealing with high CTR, or high bounce rate. My CPA decreased and conversions increased. The relief is so real. 🙌
Tanvi Hooda
Game developer
I have seen a lot of advice on how to use persuasive principles in marketing, but NONE are actionable and easy to understand as kunal’s ebook.
Lakshit Mittal
SaaS co-founder
Happy to say that this ebook is every bit as clever as I expected, a radical rethinking of how to increase your product conversions, sales, and overall ROAS.
Deepti Sankar
Freelancer
This ebook helped me realize how much important it is to learn human psychology. It also taught me to be more analytical and to predict users’ behavior in order to facilitate their journey and lead them to conversion.
Ajay Sharma
Consultant
Hi, I’m Kunal
I’m your fellow business friend, who love for nature and music.
People often ask me why you created this ebook. They’ve never seen anything like it before, so they’re curious where the idea came from.
I wish I could credit a spark of genius, or some deep insight. But I can’t. Truth is, I created this ebook out of desperate necessity. I needed it bad. Without it, my Facebook and Google Ads budget is just burning, without any profit.
Way back when started selling mt first ebook, I thought paid marketing is easy — run ads, spend money, make money — but I was 200% wrong. I was fooling myself. Sound familiar?
It wasn’t that I didn’t have the determination – I just didn’t have the right strategies, nor the method, to increase my 0-1 conversion rate. ROAS is always less than 1. Facebook ads are eating my money every single day without giving me any profit.
Life was suffering, business was in deep loss…and damn, that 18% tax on Facebook and Google ads really start to looking like a big monster who was laughing at me every single day.
I desperately needed a effective way to increase my conversion rate. I looked around and tried a few tools and online apps, but they simply didn’t work. Articles, videos, podcasts, people suggestions on Facebook, Quora, or Reddit; information on forums, here, there, and everywhere just wasn’t doing it.
Then on some day, while surfing internet, I found a site with photo of Elon musk and Jeff Bezos attending some kind of event on behavioral psychology. Due to my interest in psychology, I spend days researching information from the depths of internet, and trying them. After a lot of hit and trial, it clicks.
It’s all about emotions…and the psychological biases and principles that control these emotions. Human being is a social animal who take decisions based on emotions not on logic. So, I start implementing these biases and principles in my Facebook ad creatives, Google ads, Landing page, email marketing, etc…and increased my ebook conversion rate from 0-1% to 5-6%.
I started sharing this knowledge with my friends. They kept asking “What is this? We could totally use this for our own Ads and landing pages!” And that’s when the lightbulb went on — maybe this is a product for others, and not just for me? If I need it, surely others need it.
So I tweaked it, tightened it up, polished the rough edges, and put it on the market. It was an instant hit. Turns out, tens of thousands of other people had similar struggles in increasing their conversion rate or reaching their desired ROAS…and needed what I needed.
This ebook is a redo, a rethink, a simplified, powerful reintroduction of how you defeat depression. A fresh start, the way it should be. This ebook is my love letter to depression fighters like you, and I’m sending it to you in PDF, ePub, and Kindle.
Based on feedback, and my own ideas, I have made hundreds of improvements over the years, with so much more to come. This ebook defined a category, and continues to constantly push that category forward in innovative ways.
It’s been an incredible ride so far, and I have so many people to thank. But most of all, I feel a deep sense of responsibility to continue to make the best ebook I can for people who desperately seek a better way to reach their target conversion rate. I’m here for them, 2 years and running.
Thanks for reading. Give my ebook a try and send me your review and feedback. I look forward to hearing from you.
Har Har Mahadev. Jai Bholenath!
- Positive Kunal
- Writer & Hustler
7 Unique things about me
- I used to be a coder with a B.Tech degree in Computer science and engineering (CSE).
- I’m a hardcore music lover – have been collecting music on my hard drive for the last 12 years.
- If I ever had a pet in my life, it would be a monkey or owl. But isn’t it illegal to have a monkey or owl as a pet in India? I think I have to enter gangsta mode – LOL 🤣
- I never watched anime in my life…but in the past few months, I have watched countless anime shows – one after the other. My favorite ones include Kaiji, Steins Gate, Code Geass, Death Note, and One Piece.
- I’m a full-power nature lover. Mountains, rivers, valleys, forests, animals, birds, plants, sky, and so on. Nature is so damn peaceful and a powerful source of knowledge. Even my favorite color is green. Even this site’s main color is green. ROFL 😉
- I have been playing video games since NES times – I was in class 3rd at that time. My favorite games include the Dark Souls series, Dota 2, Dead Cells, God of War, SmackDown: Here Comes the Pain (my childhood), and Resident Evil 4.
- I talk with myself a lot. It’s like an everyday normal thing for me. Some people call me weird, crazy, and psycho for this habit but who cares. Enjoy your uniqueness.
What.
The.
FAQ.
- UPI: Paytm, Google pay, PhonePe, BHIM, etc.
- Debit Card/Credit Card.
- NEFT/Bank Transfer.
Unfortunately, YouTube is filled with conflicting information, and many creators simply reuse content from questionable sources, leading to a cycle of misinformation. With my ebook, you’re guaranteed accurate, tested, and proven strategies that you can trust.
Moreover, having a mentor is very valuable. This ebook not only imparts knowledge, but also provides a guide, a mentor who has been through the struggle, and knows the ins and outs of the depression. With me, you get more than just information; you gain access to years of experience and insights that you simply won’t find on YouTube.
Finally, consider the time investment. Even if you managed to find all this information on YouTube, shifting through countless videos and verifying the accuracy of information could take months. My ebook, offers a concentrated, efficient learning experience, saving you time and potential missteps.
In essence, with Defeat Depression Smartly, you’re not just buying a ebook, you’re investing in a structured learning experience, mentorship, and peace of mind.
Send me your query at hello@positivekunal.com